T-Mobile is dumping its current discounts plan, starting April 1. The plan took a percentage -- set by a customer's company and T-Mobile -- off of a customer's total bill each month. Instead, these customers will get $25 off a device each time they purchase or upgrade to a new device.
Andrew Sherrard, senior vice president of marketing for T-Mobile said this is meant to make discounts less confusing and more equal. Instead of varying percentages of discounts for different companies, there will just be one flat rate of savings for customers, according to Sherrard.
The carrier is hoping changes like this one will set itself a part from the competition, but it's not clear if it can continue to shake up pricing and still make money.
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